NEW OFFER FROM PT SAFARI DHARMA SAKTIENDLESS SUMMER TOUR

Bella Christy Nathania Effendy, Anthony Sanjaya, Sonia Rest Wulandari, Katherine Meyers, Justin J. Kannalayil, Fatmah J S GH Alqedhaibi, Nourah A H H M Almutairi

Abstract


PT Safari Dharma Sakti is a company engaged in transportation services. Vehicles that this company has has an international standard compared to other transportation service companies. Even in terms of service, PT Safari Dharma Sakti is also sufficient. But this company only moves in local tourists only, therefore Team 10 offers to be a consultant and help it to Go International to be known not only local tourists but also from abroad.
Team 10 gets a lot of information from interviews ranging from price to promotion what has been used. Our team performs with the PIC of the company that is Mr. Samuel and discuss many things. Finally our group gave suggestions to organize tours provided by the company's own team. And the company team was very agree, interested, and expect a lot of this "Endless Summer Tour" plan.

Full Text:

PDF

References


Gerald Albaum and Edwin Duerr .2008. International Marketing and Export Management. England Prentice Hill, 6th Edition.

Sak Onkvisit and John J.Shaw. 2009. International Marketing: Strategy and Theory. Routledge. U.S.A. 5th Edition

Terence A. Shimp. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. The Dryden Press. 4th Edition

Kotler, Philip, Kotler, Kevin Lane, “Marketing Management†12 e, Printice Hall of India Private Limited, New Delhi, 2007

Batra, Rajeev, Myers, John G, Aaker, David A, “ Advertising Management†Printice Hall of India Private Limited, New Delhi, 2007

Lovelock, Christopher, Wirtz, Jochen, Chatterjee, Jayanta, “ Services Marketing People, Technology Strategy A South Asian Perspectiveâ€, Peason Education Inc, Delhi, 2004

Holloway, J. Ch. (2002): The Business of Tourism. 6th Ed. Person Educational Ltd. Harlow.

Brown, Stephen (1997): Postmodern marketing. International Thomson Press, London

Belch, G. and Belch, M. (2011) Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill.

Percy, L. and Elliott, R. (2009) Strategic Advertising Management, 3rd edn. Oxford: Oxford University Press.

Branch . E. Alan. Element of Eksport Marketing and Management. London: Chapman and Hall, 1994, 399p.

Larry. Percy. John R. Rossiter and Richard Elliott. 2001. Strategic AdvertisingManagement. Oxford. University Press.

Philip Kotler.2002. Marketing Management. 11th Edition. Power Points byMilton. Pressely. University of New Orleans

Sak Onkvisit and John J.Shaw. 2009. International Marketing: Strategy andTheory. Routledge. U.S.A. 5th Edition

Fill Chris (1995), Marketing Communications, Wiltshire, Second Edition. PrenticeHall.

Sanchez E. and Peinado Y (2003), Strategic Marketing. (8th Ed.), McGraw-Hill.

Czinkota, M.R., & Ronkainen, I.A (2004), International Marketing, 7th Edition, Ohio:Harcourt. Inc.

Kazmi, S.H., &. Batra, S.K. (2008), Introduction to Advertising and a Brief History, Advertising and Sales Promotion, 3rd edition. New Delhi: Excel Books.

Hill Ch. International Business. Boston: McGrow Hill, 2003,703 p.

International Business, Theory and Managerial applications by Robert Grosse, Duane kujawa-2nd ed., 1992. 887 p.




DOI: https://doi.org/10.32535/ijabim.v2i2.10

Refbacks

  • There are currently no refbacks.




Copyright (c) 2018 Bella Christy Nathania Effendy, Anthony Sanjaya, Sonia Rest Wulandari, Katherine Meyers, Justin J. Kannalayil, Fatmah J S GH Alqedhaibi, Nourah A H H M Almutairi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Applied Business and International Management (IJABIM)

ISSN 2614-7432 (Print) | ISSN 2621-2862 (Online)

DOI Prefix: 10.32535 by CrossRef

Published by AIBPM Publisher

JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia

Email: journal.ijabim@gmail.com

Phone: +62 341 366222

Website: https://aibpmpublisher.com/

Governed by

Association of International Business and Professional Management

Email: admin@aibpm.org

Website: https://www.aibpm.org/

Indexed by

SINTA Garuda Google Scholar Dimensions ASEAN Citation Index

Visitor Statistics

Flag Counter

Web Analytics

View IJABIM Stats

Follow Us: