THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA

Bhisma Maha Santika; Chrissant Dea Arini; Wenseslaus Salivian K; Simon Peter Q Ortega; Charles W Kleinman; Fatemah H Y Y M Almudhahkah; Dhairi M M N R Al Meseb

doi:10.32535/ijabim.v2i2.11

THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA

Bhisma Maha Santika, Chrissant Dea Arini, Wenseslaus Salivian K, Simon Peter Q Ortega, Charles W Kleinman, Fatemah H Y Y M Almudhahkah, Dhairi M M N R Al Meseb

Abstract

PT. Hildan Fathoni Indonesia is a company that has two product lines, such as product safety, product and crafts. As the company does not yet have the experience in terms of export products. Therefore, a much-needed strategy to sell the company's products with the scale Internatioal. PT. Hildan Fathoni makes the United States as a target market. its marketing strategy using articles and YouTube with the title that is effetive and in accordance with the research that's been done.

Keywords

Lamp, Lamp Shade, United Kingdom, export, article, YouTube.

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DOI: https://doi.org/10.32535/ijabim.v2i2.11