The Transformation of Artificial Intelligence Technology by Developing Managerial Strategies for Student Communication Behavior in Achieving Sustainability

Nengah Sukendri; I Komang Widya Purnama Yasa; I Wayan Astraguna; Ni Putu Ade Resmayani

doi:10.32535/ijabim.v11i1.4486

The Transformation of Artificial Intelligence Technology by Developing Managerial Strategies for Student Communication Behavior in Achieving Sustainability

Nengah Sukendri, I Komang Widya Purnama Yasa, I Wayan Astraguna, Ni Putu Ade Resmayani

Abstract

Addressing the transformation of Artificial Intelligence (AI) technology requires a systemic and comprehensive strategy to ensure sustainability. This study aims to examine and analyze the use of AI and management strategies to support the sustainability of students’ communication behavior within non-formal education, particularly in English language course institutions in Mataram City. A quantitative design was employed using a questionnaire, with classical assumption tests, multiple regression analysis, and the coefficient of determination (R²) analyses were conducted in SPSS version 25. The results are interpreted with reference to Technology Adoption Theory, Management Function Theory, and Symbolic Interaction Theory. The findings indicate that AI technology transformation has a significant, positive effect on students’ communication behavior (t-value > critical t; 6.463 > 2.002). Managerial strategy shows no significant effect (t-value < critical t; ?0.532 < 2.040). However, AI technology transformation and managerial strategy jointly have a significant effect on students’ communication behavior in non-formal educational institutions in Mataram City (F-statistic > critical F; 24.026 > 2.901). These results support utilizing AI technology as a driving force, alongside managerial reform, to achieve sustainability in students’ communication behavior. Educators and administrators should be prepared to teach and implement AI in education management to enhance effectiveness and efficiency.

Keywords

Communication Behavior, Managerial Strategy, Sustainability, Artificial Intelligence, Technological Transformation

Full Text:

PDF

References

Aditya, I., & Sucipta, J. A. W. (2024). Analisis Perilaku Komunikasi Anggota Komunitas Meme Comic Indonesia Di Facebook. Jurnal Komunikasi Dan Administrasi Publik, 11(1), 45–56.

Agustina, A., & Suharya, Y. (2024). Penerapan Teknologi Kecerdasan Buatan (Artificial Intelligence, AI) Dalam Bidang Pendidikan Menuju Generasi Indonesia Emas 2045. Prosiding Temu Ilmiah Nasional Guru XVI Fakultas Keguruan Dan Ilmu Pendidikan Universitas Terbuka, 16(November), 129–138.

Akhmad, A., Badruddin, S., Januaripin, M., Salwa, S., & Gaspersz, V. (2024). Inovasi dalam manajemen pendidikan tinggi: Membangun masa depan yang berkelanjutan. PT. Sonpedia Publishing Indonesia.

Amaliyah, F., Suroso, I., Jannata Abdullah, J., Maknun, il, & Wildan Ardiansyah, M. (2025). Kontribusi Artificial Intelligence dalam Peningkatan Kemampuan Komunikasi, Presentasi, dan Diskusi Siswa. Jurnal Studi Guru Dan Pembelajaran, 8(2), 511–521. https://doi.org/10.30605/jsgp.8.2.2025.5801

Andriyani, M., & Usiono. (2024). Systematic Literatur Review: Filosofi Fungsi-Fungsi operasional Manajemen Pendidikan. Kabilah: Journal of Social Community, 9(1), 104–115.

Andriyansah, & Sukendri, N. (2025). Digital-Green Integration Enabling Traditional Food Smes Performance: a Structural Model of Sustainable Culinary Heritage Value Preservation. Veredas Do Direito Direito Ambiental e Desenvolvimento Sustentável, 22(2), e3278. https://doi.org/10.18623/rvd.v22.n2.3278

Chandra, Y. N., Wijayanti, G., Hartati, C. D., Simbolon, B. R., & Gymnastiar, I. A. (2025). Revolusi AI Dalam Pendidikan: Bagaimana Chat GPT dan Teknologi Lainnya Mengubah Metode Pengajaran di Indonesia. Jurnal Papatung, 8(1), 1–12.

Dani Oktarian, M.Faiz Hakim, & M.Minanullah Muhtadi. (2025). Transformasi Pembelajaran Melalui AI dan Platform Digital: Inovasi Teknologi Pendidikan. Journal Innovation In Education, 3(2), 246–259. https://doi.org/10.59841/inoved.v3i2.2880

Davis, F. D. (1989). Technology acceptance model: TAM. Al-Suqri, MN, Al-Aufi, AS: Information Seeking Behavior and Technology Adoption, 205(219), 5.

Dwike Zaira Nurmila, Nabila Audya Asmaranti, Nazalya Noer Fadhilla, & Zizzahrra Nanderis Lameikasya. (2024). Implementasi Artificial Intelligence dalam Proses Pembelajaran Mahasiswa Pendidikan Teknik Bangunan. Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa Dan Budaya, 2(2), 238–246. https://doi.org/10.61132/semantik.v2i2.652

Fauzi, A. (2019). Teknik analisis keberlanjutan. Gramedia Pustaka Utama.

Hartati, D., Utami, N. C. M., & Imaningtyas. (2025). Studi Literatur: Pengaruh Penggunaan Artificial Intelligence Terhadap Speaking Skill Peserta Didik SD Pada Mata Pelajaran Bahasa Inggris. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(2).

Hidayah, Z., Hermajiwandini, C. M. D. W., Fitriani, D., & Sukendri, N. (2024). The Power of Religious Values, Humanitarian Tourism to Encourage Value-Added Travel. Revista de Gestão Social e Ambiental, 18(6), e04965.

Jusdijachlan, R., Apriyanto, & Nurfatma. (2024). Strategi Manajemen Efektif: Meningkatkan Kinerja Perusahaan di Era Digital. PT. Sonpedia Publishing Indonesia.

Kasman, R. A., Burhan, & Abdul Munir HB. (2025). Peran dan Tantangan Kecerdasan Buatan (AI) dalam Pendidikan Tinggi: Implementasi dan Implikasi Etis. Jurnal Pendidikan Dan Pembelajaran, 5(1), 24–33. https://doi.org/10.62388/jpdp.v5i1.523

Muhammad Ryzki Tristianto, Aditya Syahban Nugraha, Adhika Ramdani, & Adezian Santiago Nababan. (2025). Pengaruh Artificial Intelligence (AI) dalam Evaluasi Pembelajaran Bahasa Indonesia pada Kalangan Mahasiswa. Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial, 3(3), 47–65. https://doi.org/10.61132/nakula.v3i3.1766

Nazla. (2025). Peran Teknologi Artificial Intelligence (AI) dalam Manajemen Peserta Didik: Inovasi dan Implikasinya terhadap Pembelajaran Adaptif. An-Nashru : Jurnal Bimbingan Dan Konseling Pendidikan Islam, 3(1), 93–113.

Oktavia, D. H., & Suseno, G. (2024). Pemanfaatan Kecerdasan Buatan Dalam Pendidikan di Indonesia: Potensi dan Tantangan. Indo-MathEdu Intellectuals Journal, 5(2), 1680. http://doi.org/10.54373/imeij.v5i2.876

Patricia, V., Ulfie, N. S., Nabila, N. E., Fitriani, R., & Pricilla, S. A. (2025). Etika Komunikasi dalam Penggunaan Artificial Intelligence. Jurnal Nomosleca, 11(1), 110–121. https://doi.org/10.26905/nomosleca.v11i1.13489

Priandani, A. P., Riyana, C., Hernawan, A. H., Dewi, L., Emilzoli, M., & Rullyana, G. (2025). Artificial Intelligence (AI) Trends in Higher Education Learning: Bibliometric Analysis. Curricula: Journal of Curriculum Development, 4(1), 609–632.

Putra, B. P. P., Judijanto, L., Apriyanto, A., Susilo, A., Kusumastuti, S. Y., Jamaludin, J., Arifiyanti, A. A., & Sari, F. H. (2025). Tren Bisnis Digital:: Transformasi Dunia Bisnis Terkini. PT. Sonpedia Publishing Indonesia.

Ramdhan, I. F., Putri, D. S., & Salsabilla, M. N. (2022). Manajemen Transformasi Digital Berkelanjutan di Pendidikan Tinggi: Tren Analisis Internasional. Jurnal Senakota. https://prosiding.senakota.nusaputra.ac.id/article/download/41/53

Rhamadhani, M. S., Luna, G., Ramadhani, O., & Paskah, R. O. D. (2024). Pemanfaatan AI (Artificial Intelligence) Dalam Menunjang Penyelesaian Tugas Perkuliahan Mahasiswa Ilmu Komunikasi Di Universitas Negeri Surabaya. Seminar Nasional Ilmu-Ilmu Sosial (SNIIS), 372–383. https://proceeding.unesa.ac.id/index.php/sniis/article/view/3951/1109

Sahdia, M., Juliana, P., & Sukatin. (2025). Pemanfaatan Artificial Intelligence (AI) Dalam Sistem Manajemen Akademik. Jurnal Kajian Ilmiah Interdisiplinier, 9(7), 175–183.

Sawitri, D. (2025). Artificial Intelligence for a Digital Technology Smart Society in the Era of Society 5.0. Journal of Artificial Intelligence and Software Engineering, 5(1), 135–143. https://doi.org/10.30811/jaise.v5i1.6441

Sihaloho, F. A., & Napitupulu, Z. (2024). Penggunaan Kecerdasan Buatan (Artificial Intelligence) dalam Dunia Pendidikan di Indonesia: Tinjauan Literatur. Rekognisi: Jurnal Pendidikan Dan Kependidikan, 9(1), 13–20.

Statista. (2024). Survei Negara Paling Antusias dengan AI. https://miitel.com/id/survei-indonesia-peringkat-4-negara-paling-antusias-dengan-ai/

Sukendri, N. (2024). Geocentric Finance Equity to Improve Financial Institution Performance. Jurnal Ilmiah Ekotrans & Erudisi, 4(1), 116–122.

Sukendri, N. (2025). SWOT Analysis to Encourage Entrepreneurial Innovation in Building a Sustainable Economy. Guna Sewaka: Jurnal Manajemen, 4(1), 27–28. http://e-journal.iahn-gdepudja.ac.id/index.php/GSJ

Sukendri, N., Andriyansah, A., Hermajiwandini, C. M. D. W., Lestari, D. A., & Karmanto, G. D. (2025). VIRALITAS KONTEN MEDIA SOSIAL MELALUI PENERAPAN NILAI ERGO-IKONIK DAN DAMPAKNYA TERHADAP PERTUMBUHAN FINANSIAL. Waisya: Jurnal Ekonomi Hindu, 4(2), 160–171

Sukendri, N., & Andriyansah. (2025). PROMOTING SUSTAINABLE ECONOMY BY INTEGRATING TRI HITA KARANA CONCEPT IN THE BANK’S OWNERSHIP STRUCTURE AS INCLUSIVE AND SUSTAINABLE RISK MITIGATION. Lifestyle and SDGs Review, 5(2), e04194. https://doi.org/https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe04194

Ulpiana, T., Tinggi, S., & Amuntai, I. Q. (2025). Penerapan Kecerdasan Buatan dalam Teknologi Pendidikan : Tren dan Inovasi Terbaru. Al-Kamal: Journal of Artificial Intelligence & Technology, 1(1), 10–27.

Waita, B. C., Yiswi, T. A., & Kristiahadi, A. (2025). Dampak Artificial Intelligence (Ai) Terhadap Pendidikan Di Indonesia. Jurnal Pendidikan Indonesia, 6(7), 3112–3121. https://doi.org/10.59141/japendi.v6i7.8433

Zis, S. F., Effendi, N., & Roem, E. R. (2021). Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital. Satwika : Kajian Ilmu Budaya Dan Perubahan Sosial, 5(1), 69–87. https://doi.org/10.22219/satwika.v5i1.15550

Zufiyardi, Yusmaniarti, Fraternesi, & Ibrahim, A. (2021). Mengukur Niat Pengguna Aplikasi Akuntansi Dengan Pendekatan Theory Technology Acceptance Model (TAM). Jaktia : Jurnal Akuntansi, Keuangan, Dan Teknologi Informasi Akuntansi, 2(2), 341–369

DOI: https://doi.org/10.32535/ijabim.v11i1.4486