Lifestyle and Consumersâ€™ Choice of Laundry Services in Manado City: An Empirical Study

Jenny N. Kaligis

doi:10.32535/ijabim.v5i3.977

Lifestyle and Consumersâ€™ Choice of Laundry Services in Manado City: An Empirical Study

Jenny N. Kaligis

Abstract

Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individualâ€™s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumersâ€™ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumerâ€™s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.

Keywords

Consumer Decisions, Laundry Business, Lifestyle

Full Text:

PDF

References

Allenby, G. M., & Ginter, J. L. (1995). Using extremes to design products and segments markets. Journal of Marketing Research, 32, 392-403.

Boyd, W. L. (2000). Manajemen pemasaran (2nd ed.). Surabaya: Penerbit Erlangga.

Chriesmaya, I. E. (2012). Pengaruh gaya hidup terhadap keputusan konsumen dalam memilih minimarket Alfamart di Malang. Jurnal Manajemen dan Bisnis, 1(1), 1-20.

Cooper, D. R., & Schindler, P.S. (2010). Business research methods (10thed.). Singapore: McGraw-Hill.

Dewi, N. L. P. P., & Rustini, N. M. (2005). Tipologi gaya hidup konsumen supermarket di Kota Denpasar. Sarathi, 12(1), 51-63.

EngIis, B. G., & Solomon, M. R. (1995). To be and not to be: Lifestyle imagery, reference groups, and the clustering of America. Journal of Advertising, 24(1), 13-28.

Fandin, M. L. (2009). Potret bisnis retail di Indonesia: Pasar modern. Economic Review, 215, 1-12.

Ginting, E. D. J., & Sianturi, B. O. (2005). Pengambilan Keputusan Membeli Ditinjau dari Gaya Hidup. Value Minded. Psikologia, 1(1), 28-37.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: Global edition (7th ed.). London: Pearson Higher Education.

Hendrajuwana, I. J. (2000). Analisis pengaruh gaya hidup dan persepsi konsumen terhadap perilaku membeli mobil Toyota Kijang EFI, Studi kasus: Pada konsumen PT. Namosco Cabang Pemuda di Semarang (Masterâ€™s Thesis). Universitas Diponegoro, Semarang.

Holt, D. B. (1997). Poststructuralist lifestyle analysis: Conseptualizing the social patterning of consumption in postmodernity. Journal of Consumer Research 23(4), 326-350.

Kassarjian, H. H., & Sheffet, M. J. (1995). Personality and consumer behavior: An update. In H. H. Kassarjian and T. S. Robertson (Eds.), Perspective in consumer behavior (4th ed.) (281-303). Englewood Cliffs, N.J.: PrenticeHall International Editions.

Kotler P., & Keller, K. L. (2009). Manajemen pemasaran (12th ed.). Jakarta: Penerbit Indeks.

Lastovicka, J. L., Murry, J. P. Jr., & Joachimsthaler, E. A. (1990). Evaluating the measurement validity of lifestyle tipologies with qualitative measures and multiplicative factoring. Journal of Marketing Research, 27, 11-23.

Sugiyono. (2010). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta

Suryana, A., Ariani, M., & Lokollo, E. M. (2008). The role of modern markets in influencing lifestyles in Indonesia. Jurnal Litbang Pertanian, 27(1), 10-15.

Turambi, R. D., & Wuryaningrat, N. F. (2020). Panic buying perception in Walian Satu Sub-District, Tomohon City. International Journal of Applied Business and International Management-Student Edition, August, 1-7.

Widyatama, G. W., Chelliah, S., Kai, Y., Yingxing, Y., Tien, Y. C., Mey, W. C., & Sin, L. G. (2020). Grab marketing strategy, research & development. International Journal of Tourism & Hospitality in Asia Pacific, 3(2), 95-104.

Yuliati, U. (2011). Faktor-faktor yang mempengaruhi konsumen dalam pembelian makanan jajanan tradisional di Kota Malang. Jurnal Manajemen dan Bisnis, 1(1), 7-20.

DOI: https://doi.org/10.32535/ijabim.v5i3.977