Consumer Behavior towards Ready-to-Eat (RTE) Market:  A Study of MTR Foods

Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah

doi:10.32535/ijabim.v5i2.859

Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods

Rupali Chaurasiya, Rudresh Pandey, Priyanka Verma, Xin Hui Kek, Daisy Mui Hung Kee, Xin Yi Yeoh, Pei Jia Wah, Regina Rokiah

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of Indiaâ€™s and Malaysiaâ€™s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the companyâ€™s future planning.

Keywords

Consumer Behavior, India, Malaysia, MTR, Ready-to-Eat (RTE) Market

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DOI: https://doi.org/10.32535/ijabim.v5i2.859