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Vol 10, No 3 (2025): December 2025 Consumer Attitude and Intention Toward AI-Based Smart Ordering and Delivery Systems in the Fast-Food Industry Abstract  PDF
Azura Abdullah Effendi, Tek Yew Lew, Wei Ning Ooi, Soak Suan P’ng, Mei Shan Poh, Puteri Balqis Binti Hamizan, Arun Singh Tomar, Daisy Mui Hung Kee
 
Vol 10, No 3 (2025): December 2025 Examining the Impact of Generative AI Content on Impulse Buying Behavior in Social Commerce Abstract  PDF
Huang XiaoFeng, Anton Wachidin Widjaja
 
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